Get the free toolkit →
Age Five Wealth Education

Pass down
your knowledge,
not your money.

It takes a lifetime to build judgment and an afternoon to inherit money. Your thinking never transfers on its own. Start at 5 is the book that closes the gap — so your children and grandchildren know what you would have done.

Coming 2027
A different starting point

Conversations fade.
Documentation compounds.

Research suggests about 70 percent of family wealth is gone by the third generation. Not because of bad markets or estate taxes — because nothing was written down. The families who break that cycle do something different.

The old way
  • Hope your kids figure it out from watching
  • Start the conversation when they're 12 or 13
  • Lead with the estate plan
  • Teach money mechanics in isolation
  • Conversations that fade with memory
The new way
  • Pass down knowledge systematically
  • Start at five, when habits form
  • Lead with family strategy, then planning
  • Teach across all six capitals together
  • Documentation your grandchildren can read
The record

This is what compounds.

One decision, documented at the end of a Family Wealth Meeting. Fifteen minutes of writing. The reasoning outlives the conversation.

Figure 5, from the book. Free in the toolkit below.

Decision Memo
FamilyKnowledge® System  |  Conversations fade. Documentation compounds.
Date
Decision maker(s)
Context
What situation prompted this decision?
Options considered
What alternatives did you evaluate?
Decision made
Which option did you choose?
Reasoning
Why this option over the others?
Trade-offs
What did you give up?
Values connection
Which family values does this reflect?
Teaching notes
What should you highlight when reviewing with children?
What's inside the book

A system, not a lecture.

Three parts. One framework. For busy families who won't leave this to chance. Cambridge research shows children form their core money habits by age seven; at age five, your child is already reading your intentions.

No.01
Part one

Build the foundation

Why your kids will be ready by 18 when most aren't. Most kids inherit the decisions, not the reasoning that spans all six capitals (only one is financial).

Part two

Run the system

The 45-minute monthly meeting any family can run, and the LEAD framework that keeps it on track. A full curriculum, mapped from age 5 to 18.

Part three

Compound the knowledge

How to document decisions so your judgment outlives you, and the activities that build thinking at every age. The record your grandchildren reach for when they need you.

Free starter toolkit

Run your first family meeting this Sunday.

Two printable templates from the book, free. Run your first family meeting with the artifacts. The book explains the thinking behind them.

  • The Decision Memo: document one family decision the right way
  • The Family Wealth Meeting Agenda: a 45-minute LEAD framework
  • Print and fillable PDFs, for any age group: 5–8, 9–12, 13–18
Get the toolkit
One email. Both PDFs. Sent immediately.
No spam. Unsubscribe anytime.
What to do

Three steps. Start this weekend.

No.01 Run your first family meeting this Sunday — 45 minutes, one decision documented.Make one family decision out loud this Sunday. Tell your kids what you chose, and why. This Sunday
No.02 Read Start at 5 when it releases. Build the system. Release day
No.03 Document one decision a month. Watch your FamilyKnowledge® Library compound. Every month
About the author

Kevin Luu

Kevin is the Co-Founder and Chief Learning Officer at Bright Advisers, the Age Five Family Office serving high-income families across the United States. Over the past 25 years, he has guided more than 400 families through building and protecting wealth. The families who kept their wealth didn't have better investments—they had better knowledge transfer.

Start at 5 is the book and system Kevin built from that work—a way for families to do what ultra-high-net-worth families do, without needing a family office. He and his wife Stephanie live in California with their two children, where they practice what's in the book at their own kitchen table.

25+
Years of practice
400+
Families served

Start with one decision, documented.

Your kids will make big money decisions either way. Better they do it with your thinking in front of them.